White hot, modern and linear, Tower23 Hotel visual programming mirrors its unique vantage point as a modern California coastal hotel by Graham Downes Architecture. Cues of the boardwalk activity running north and south along its doorstep parallel the bustle of locals and tourists endlessly cruising by. The endless summer horizon line meets the water and rolls up on the sand to inspire a datum point that runs through the restaurant dividing walls and environmental graphics. Integrating with architectural forms and built to withstand the corrosive ocean elements, stainless steel, acrylic and resin based components are also in constant motion through reflectivity and transparency responding to ever changing day and night time skies. Sunset gazing and lingering longer are among the objectives that inspired the name and brand based on proximity to lifeguard tower number 23. The international audience that flocks to this destination is greeted with a universal language that needs no translation. Inspiring iconography provides all you need to know to eat, drink and sleep in style.
Architectural Signage, Wayfinding, Environmental Graphic Design, Naming, Brand Identity, Exterior / Interior Signage Program, Environmental Graphics, ADA / Regulatory Signage, Sub-branded Amenity Signage, Supergraphics, Print Collateral