Hard Rock Hotel

Center stage at the corner of the Gaslamp Quarter and San Diego Convention Center stands the Hard Rock Hotel. HollisBC infused the passion and irreverence of Rock ‘n’ Roll all they way down to the environmental supergraphics, wayfinding, and comprehensive city block sign program. Business by day, party by night, HollisBC defined the flexible stay experience through a concept driven by volume and energy. Scale, light, color and sound are all adjustable components that amplify an authentic and sophisticated rock experience through iconic art and image. Whether your stay is for business or pleasure, you are sure to rock steady.

  • ADA/Regulatory Signage
  • Architectural Signage
  • Brand Expression
  • Curated Art Program
  • Environmental Graphic Design
  • Exterior / Interior Signage Program
  • Promotional Banner Program
  • Subbrand Identity
  • Tenant Signage Criteria
  • Wayfinding

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