Mesa Lane Partners teamed up with HollisBC to create a fresh, unique identity for The LOOP, the first green luxury apartments near UCSB. Environmentally conscious without losing a contemporary edge, The LOOP explores logotype, iconography, & local vernacular to establish a well-worn, reclaimed aesthetic that captures the essence of Isla Vista’s beachfront community.

Visual Identity System, Architectural Signage Program, Environmental Graphics, Art Program, Website Design & Development, Collateral System

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