East coast flavor meets West coast vibe in a hearty yet healthy spin on traditional Italian fare. HollisBC designed Pesto Craft Kitchen from the ground up, kicking off with a visual identity to whet the appetite and a brand story that feeds the soul. Not a single detail was overlooked, from a modular menu system, exterior and interior signage, as well as functional space planning and an expanded patio space.

Catering to tech-savvy college students and locals alike, we developed a responsive website with easy online ordering as well as interactive social media campaigns filled with rich and enticing custom photography.

Tactile print pieces brought the brand to life alongside tomato-can tabletop specials, a skate-deck condiment station, pizza paddle planter signs, apparel, a to-go menu and catering collateral.

  • ADA/Regulatory Signage
  • Architectural Signage
  • Architecture
  • Brand & Identity Development
  • Brand Expression
  • Brand Standards Guide
  • Brand Storyline
  • Brand Strategy & Positioning
  • Collateral System
  • Digital Design
  • Environmental Graphic Design
  • Exterior / Interior Signage Program
  • Integrated Marketing Strategy
  • Interior Design
  • Logo Design
  • Marketing Collateral System
  • Menu System
  • Naming
  • Packaging Design
  • Promotional Banner Program
  • Retail Display
  • Social Media
  • Space Planning
  • Storyline and Concept Development
  • Supergraphics
  • Wayfinding

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