Located along the shores of sunny Lake San Marcos, the Lakehouse Hotel and Resort offers affordable luxury matched by an unparalleled guest service experience. Reminiscent of a summer lake house, this urban-adjacent retreat delivers a refreshing deviation from the commonplace and promises a tranquil escape from life’s daily stresses. HollisBC established a fresh identity for the resort, working it through a comprehensive signage, environmental graphics and wayfinding system that celebrates the call of the wild.
- ADA/Regulatory Signage
- Architectural Signage
- Architecture
- Brand & Identity Development
- Brand Expression
- Brand Standards Guide
- Brand Storyline
- Brand Strategy & Positioning
- Collateral System
- Digital Design
- Environmental Graphic Design
- Exterior / Interior Signage Program
- Logo Design
- Marketing Collateral System
- Naming
- Storyline and Concept Development
- Subbrand Identity
- Supergraphics
- Wayfinding
Environmental Graphic Design / Identity Design / Interiors & Architecture / Naming & Storyline / Signage & Wayfinding