Located along the shores of sunny Lake San Marcos, the Lakehouse Hotel and Resort offers affordable luxury matched by an unparalleled guest service experience. Reminiscent of a summer lake house, this urban-adjacent retreat delivers a refreshing deviation from the commonplace and promises a tranquil escape from life’s daily stresses. HollisBC established a fresh identity for the resort, working it through a comprehensive signage, environmental graphics and wayfinding system that celebrates the call of the wild.

Brand Storyline, Visual Identity System, Brand Expression, Architectural Signage Program, Environmental Graphics

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