Located along the shores of sunny Lake San Marcos, the Lakehouse Hotel and Resort offers affordable luxury matched by an unparalleled guest service experience. Reminiscent of a summer lake house, this urban-adjacent retreat delivers a refreshing deviation from the commonplace and promises a tranquil escape from life’s daily stresses. HollisBC established a fresh identity for the resort, working it through a comprehensive signage, environmental graphics and wayfinding system that celebrates the call of the wild.

  • ADA/Regulatory Signage
  • Architectural Signage
  • Architecture
  • Brand & Identity Development
  • Brand Expression
  • Brand Standards Guide
  • Brand Storyline
  • Brand Strategy & Positioning
  • Collateral System
  • Digital Design
  • Environmental Graphic Design
  • Exterior / Interior Signage Program
  • Logo Design
  • Marketing Collateral System
  • Naming
  • Storyline and Concept Development
  • Subbrand Identity
  • Supergraphics
  • Wayfinding

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