Elevating the Waterfront: Signage & Wayfinding for InterContinental San Diego and BRIC District
Overlooking San Diego Bay, the InterContinental San Diego and BRIC District represent a landmark transformation of the city’s waterfront. This mixed-use development blends luxury hospitality, retail, dining, and office space, creating a dynamic destination in the heart of downtown.
To bring this vision to life, our team was tasked with designing a cohesive signage and wayfinding system that enhances the guest experience, reinforces the district’s identity, and seamlessly integrates with the stunning coastal surroundings.
A Bold Yet Sophisticated Approach
Our design strategy focused on:
- Elegant, modern signage that complements the sleek architectural design of the InterContinental San Diego
- District-wide wayfinding to unify BRIC’s mix of high-end hotels, retail, and office spaces
- Illuminated elements to enhance visibility and create a striking presence at night
- Material selection inspired by the waterfront, incorporating glass, metal, and natural textures for a refined aesthetic
Creating a Seamless Guest Experience
From the moment visitors arrive, the intuitive navigation system ensures effortless movement throughout the 400-room luxury hotel, vibrant public spaces, and surrounding district. The signage design not only enhances brand recognitionbut also strengthens the BRIC District’s identity as a premier lifestyle destination in San Diego’s evolving urban landscape.
This project stands as a testament to the power of thoughtful placemaking, where design meets functionality to create a lasting impact on the city’s waterfront.
- ADA/Regulatory Signage
- Architectural Signage
- Environmental Graphic Design
- Exterior / Interior Signage Program
- Tenant Signage Criteria
- Wayfinding
District Branding / Environmental Graphic Design / Signage & Wayfinding / Tenant Criteria
