Envisioning an opportunity to take a fashionably empowered look at life, we asked a question that could rock our world. What if women were in charge? Bold, modern, austere, smart, stylish, refined, sophisticated and no BS. Former Forever21 partners were seeking a stand out brand and curated shopping experience that would challenge the status quo. Naming, brand storyline, brand concept, leasing package, visual narrative, retail display, storefront window programming and merchandising right down to reusable hang tags. HollisBC set out to rock this mid-market fashion segment with inimitable substance and style. The strong brand presence right out of the gate secured prime lease locations in some of America’s finest shopping centers and positioned the brand as an immediate market disruptor.
Naming, Positioning, Identity, Sales Collateral, Signage, Wayfinding, Supergraphics, Retail Display