Sofia’s graciousness, charm and attention to detail are everywhere from the fine linens and soothing toiletries, to the ambient bedside light and serene 24-hour yoga center, all to help guests relax and rejuvenate while away from home. The ever sensible hostess, Sofia has thought of everything from a lap-top safe to a mini-fridge for doggie bag leftovers. Her responsiveness and ability to meet her guests’ needs will resonate with visitors for years to come.

















6 Comments
I just love the de-boss/emboss wood-grain texture on these Sofia hotel custom card sleeves and have since the first time I saw them.
Great work, and even greater to know the work came out of a Strong San Diego branding agency. I’d love to learn more about your operation and about any job openings in your offices in the future.
Thanks for the inspiration.
Thanks for the kind words Brandon. The new site is just getting dialed in – so stay tuned for more! We’ll keep you posted.
Hi Don,
I met you several years ago at an AIGA lunch, when I still lived in San Diego. The new site is beautiful as is the work on this project. I was wondering, when you had the embossing done on the folders how did you manage to hold the fine detail?
J
We used a two part (male/female), heat set, metal die for these. The metal die combined with heat lets you hit the paper harder and makes a more defined impression. The fine detail was a challenge. Glad you noticed. Cheers.
Superb work Don, I just love the ligature on this mark.
Love the branding & identity for this. The wood grain key card sleeve is awesome. I wish I could smell the paper.