The Sofia Hotel

An unforgettable experience for any guest lies in the hands of the host.

Sofia’s graciousness, charm and attention to detail are everywhere from the fine linens and soothing toiletries, to the ambient bedside light and serene 24-hour yoga center, all to help guests relax and rejuvenate while away from home. The ever sensible hostess, Sofia has thought of everything from a lap-top safe to a mini-fridge for doggie bag leftovers. Her responsiveness and ability to meet her guests’ needs will resonate with visitors for years to come.

  • Exterior View of The Sofia Hotel, Downtown San Diego
  • The Sofia Hotel Exterior Awning Signage
  • Exterior Bronze Plaque
  • Interior Guest Room ID Sign
  • Regulatory Signage
  • Regulatory Evacuation Map Signage
  • Website / Online Presence / E-Marketing
  • Letter Pressed Stationery System
  • Opening Celebration Promotional Hotel Passport
  • In Room Amenity Packaging
  • Embossed PR Kit Folder
  • PR Kit Contents
  • Promotional Packaging
  • Hotel Key Card and Custom Sleeve



  • Posted February 23, 2010 at 10:14 am | Permalink

    I just love the de-boss/emboss wood-grain texture on these Sofia hotel custom card sleeves and have since the first time I saw them.

    Great work, and even greater to know the work came out of a Strong San Diego branding agency. I’d love to learn more about your operation and about any job openings in your offices in the future.

    Thanks for the inspiration.

  • Posted February 23, 2010 at 11:47 am | Permalink

    Thanks for the kind words Brandon. The new site is just getting dialed in – so stay tuned for more! We’ll keep you posted.

  • Posted February 25, 2010 at 8:25 pm | Permalink

    Hi Don,

    I met you several years ago at an AIGA lunch, when I still lived in San Diego. The new site is beautiful as is the work on this project. I was wondering, when you had the embossing done on the folders how did you manage to hold the fine detail?


  • Posted February 27, 2010 at 5:38 pm | Permalink

    We used a two part (male/female), heat set, metal die for these. The metal die combined with heat lets you hit the paper harder and makes a more defined impression. The fine detail was a challenge. Glad you noticed. Cheers.

  • Posted March 24, 2010 at 11:09 am | Permalink

    Superb work Don, I just love the ligature on this mark.

  • Ging
    Posted March 30, 2010 at 7:02 pm | Permalink

    Love the branding & identity for this. The wood grain key card sleeve is awesome. I wish I could smell the paper.

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