East coast flavor meets West coast vibe in a hearty yet healthy spin on traditional Italian fare. HollisBC designed Pesto Craft Kitchen from the ground up, kicking off with a visual identity to whet the appetite and a brand story that feeds the soul. Not a single detail was overlooked, from a modular menu system, exterior and interior signage, as well as functional space planning and an expanded patio space.
Catering to tech-savvy college students and locals alike, we developed a responsive website with easy online ordering as well as interactive social media campaigns filled with rich and enticing custom photography.
Tactile print pieces brought the brand to life alongside tomato-can tabletop specials, a skate-deck condiment station, pizza paddle planter signs, apparel, a to-go menu and catering collateral.
- ADA/Regulatory Signage
- Architectural Signage
- Architecture
- Brand & Identity Development
- Brand Expression
- Brand Standards Guide
- Brand Storyline
- Brand Strategy & Positioning
- Collateral System
- Digital Design
- Environmental Graphic Design
- Exterior / Interior Signage Program
- Integrated Marketing Strategy
- Interior Design
- Logo Design
- Marketing Collateral System
- Menu System
- Naming
- Packaging Design
- Promotional Banner Program
- Retail Display
- Social Media
- Space Planning
- Storyline and Concept Development
- Supergraphics
- Wayfinding
Digital Design / Environmental Graphic Design / Identity Design / Interiors & Architecture / Naming & Storyline / Packaging / Signage & Wayfinding / Space Planning
