Hillcrest HUB

Welcome to The Hub, Hillcrest’s Uptown Block, and Uptown’s UnCenter, a reinvention of San Diego’s premier central gathering place, where an offbeat collection of shops, boutiques and restaurants are interwoven with expressive murals and a raw, art-inspired sign system to inject a strong dose of optimism into your everyday. Open outdoor corridors create urban backyard plazas inviting passers-by to slow down and stay awhile.

Brand Audit & Analysis, Brand Strategy & Platform, Visual Identity System, Environmental Graphics, Wayfinding System, Awning Program, Tenant Criteria

/ / / / /