Carmel Partners enlisted HollisBC to create a fresh and unique name, positioning and identity for BLVD63. Via high impact results, first with a dynamic sales studio and followed up with an impactful luxury-lifestyle resort pushing a 90% occupancy rate prior to completion of construction. Iconography and local love create a down to earth and uber-accessible image and message for some sweet anti-corporate housing.

Brand Strategy & Positioning, Integrated Marketing Strategy, Architectural Signage Program, Environmental Graphics, Website Development, Art Program, Brand Guidelines

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