Designing mind-melding experiences, spaces and places.

Hollis Brand Culture cultivates breakthrough brand strategy and expression for hospitality, lifestyle and technology clients across print, digital and architectural environments.

Process Meets Practice

WHAT’S THE BIG IDEA?

During this get-to-know-you phase, we skip the small talk and initiate a deep brand dive, analyzing strategy and positioning, assessing key competitors, and initiating concept development. This process lays the foundation for the kind of informed, strategic decisions that are essential to redefining and elevating experiences and expectations.

  1. Define the Problem
  2. Set Clear Objectives
  3. Map the Approach
  4. Elicit Buy-In & Support

FIND YOUR FOCUS

Let’s get down to business. It’s time to define key descriptors and core differentiators, honing in on words, phrases and proprietary language developed in unison with personality, positioning and brand pillars. Once armed with a compelling, strategic direction, we’ll consider design directions and tactics to build an impactful, market-driven identity solution.

  • Gather Information
  • Develop & Prototype
  • Analyze the Options
  • Make Key Decisions

IT’S ALL IN THE DETAILS

Vision becomes reality as we seamlessly and consistently deliver memorable and engaging design experiences. We’re talking smart, strategic content, informed by an organization’s unique personality, that sets forth a fresh point of view to engage, excite, and inspire.

  • Mobilize the Team
  • Present to Stakeholders
  • Take It Public
  • Evaluate Success

Brand Champions

Don Hollis

MASTERMIND

“Time is not something you have — it is something you make” proclaims creative guru at HollisBC. More than 25 years of design immersion meets creative utopia is an apt summation of Don’s sage-like insight. Strategy is his middle name; creative excellence is his game. His ongoing mission: to build value and combat design complacency. Shablam!

Shay Eastwick-Cupina

CLIENT WHISPERER

Keenly intuitive by nature, Shay brings East Coast toughness to West Coast style with an unparalleled sensitivity to both client and audience. Getting it done right—deadline-driven with purpose and poise—Shay ensures that big ideas are seamlessly executed while still being firmly anchored to the ground.

Tyler Cristobal

BLACKBELT

Creative commando, signage special forces, and vector gladiator, Tyler has honed his craft as senior designer at HollisBC with razor-sharp precision. Interestingly enough, Tyler holds a 2nd degree blackbelt in Taekwondo. Though he no longer submits opponents, he submits award-winning work with jedi-mind mastery.

Mark Boydston

TOP CHEF

With over 24 years in the creative kitchen, Mark executes complex design recipes, baking blue skies into fabrication reality. Building the extraordinary becomes second nature as he employs an innate sense of architecture, placemaking and wayfinding to lead creative teams, vendors and clients into a zen-like design nirvana.

Omar Garcia

DESIGN NINJA

His pencils as sharp as throwing knives, Omar deploys OG heat and laser focus to slay every design project he touches. Carefully honed craft merges with ninja-like precision through every phase of the design process. On target and ready to hit it out of the park, with Omar it’s always game on.

Alina Leyton

DRAGON SLAYER

With a critical eye for design and a resolve to make the world a better place, Alina’s tough-as-diamonds approach embraces the natural flow of people and spaces. From dreams to drawings, purchasing to procurement, fabrication to simply fabulous, her insight never fails to illuminate and inspire. Just add Sriracha.

Dane Torrens

STARCHITECT

From knocking down walls to carving up slopes, Dane drops practiced northwestern knowledge alongside incomparable architectural design and engineering prowess. Seattle’s wall of sound was built to rock out his never-ending riffs of goodness with a vision determined to overcome the toughest obstacles in pursuit of excellence.

Ryan Suffridge

ANCHORMAN

Ryan riots regularly… not really. A fan of alliteration, he communicates, collaborates and coordinates with clients to keep projects flowing smoothly. Construction management, I/T support, and improvisational theater round out his superbly sweet set of superpowers to help him save the day, daily. We’ll let you take it from there. Cue the lighting.

Katie Grim

VISION MAKER

Versed in the subtle art of diplomacy, smart design and stellar project leadership, Katie brings a trifecta of elusive talents together with a mystical, unicorn-like glory that empowers clients to shine brightly in our rainbow-sparkled universe of awesomeness. Her vision casting, coordination and exceptional eye for detail keeps complex projects sharply grounded in reality. It only looks like magic.

Erin Harris

ROAD WARRIOR

Where the rubber meets the road, Erin is armed with an abacus that fuses business acumen, fiscal responsibility and the numerical accuracy of an olympic markswoman. Boomerang-like follow-through meets superglue tenacity as her unshakeable guidance keeps collaborators fully fueled and ready to roll.