McKay Foundation

Philanthropy for the 21st Century.

To distinguish the annual report and make it more engaging and relevant, Hollis proposed a magazine concept. Rather than a traditional corporate style, articles tell the stories of organizations McKay assists through a friendly, inviting and familiar format. Using a literal street vernacular of signature elements such as arrows and U-turns, it demonstrates the strength of the foundation’s message and situates McKay in an urban context. The overall tactile and engaging experience of the printed annual report was then translated to an online interactive experience.

  • Annual
  • Website
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