Challenged Athletes Identity System

Enriching lives through sport.

In addition to the parent brand refresh, HollisBC was tasked with carrying the existing brand equity of the Challenged Athletes Foundation and it’s related benefits and fundraising activities forward, aligning the look and feel with the brand’s core concept of “momentum.” Careful consideration was taken to ensure maximum reproduction of each logo across multiple print and apparel applications.

  • Identity Update before and after
  • CAF Brand Style Guide
  • CAF Brand Style Guide
  • CAF Brand Style Guide
  • CAF Brand Style Guide
  • CAF Brand Style Guide
  • CAF Brand Style Guide
  • San Diego Triathlon Challenge Logo refresh
  • Million Dollar Challenge Logo refresh
  • Operation Rebrand Logo refresh
  • Heros, Hearts, and Hope Logo refresh
  • Race for a Reason Logo refresh

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Hollis Brand Culture
2479 Kettner Blvd
San Diego California 92101

Tel: 619 234 2061
Fax: 619 234 2062

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Collaborating with clients. Connecting with audiences. Defining visual narratives. Building brands that engage. HollisBC integrates brand strategy and graphic design with 20 years of business acumen to articulate a brand's soul with focus and clarity. Our equation produces meaningful results that resonate — across print, web and built environments.

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