02: Broadway + Pacific

Hollis Brand Culture was tasked to reevaluate existing BRIC arrival signage as well as enhance the current and future arrival conditions with the development of the Intercontinental Hotel. Illuminated ground signs with perforated art panels reflect the existing sculptural public work, while banners and wayfinding totems reinforce the BRIC brand as well as guide the public through the various restaurants and retail attractions along San Diego’s Embarcadero.