AIRS International

The incense with two lives.

Previous packaging required extensive inventorying and costly printing to carry 48 different product offerings. Hollis categorized four subgroups with an iconographic system, reducing the inventory base from 48 down to four. The resulting benefit was a 50% cost reduction per unit for a company with sales in the millions. The cohesive design system also strengthened brand presence at the point-of-purchase and enabled AIRS to enter new upscale market avenues.



  • Terry
    Posted June 2, 2011 at 4:28 pm | Permalink

    How can I purchase Airs incense? Is it true the company has gone out of business? I hope not. :-) Please let me know how I can purchase :-)

  • Kathleen
    Posted June 7, 2011 at 5:55 am | Permalink

    I’m with you, Terry. I’m looking all over for my favorite Airs incense and oils. HELP!!!!!

  • Posted January 14, 2012 at 10:26 am | Permalink

    Mina at AIRS is a sweetheart and I’m glad they’re NOT out of business, I’ll be adding their products to my site as soon as I get their wholesale info. Site is almost ready as of Jan 2012, so go look for us! :P

  • Posted July 17, 2012 at 3:21 pm | Permalink

    Thanks to all for your comments! We designed this packaging and several other lines quite some time ago and have long lost contact with the company. Google seems to have the most up to date information on their whereabouts. Best of luck!

  • Anna
    Posted November 24, 2015 at 1:40 am | Permalink

    right, no telling what MarC/K is calling himself these days…

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