Hollis Brand Culture

Great design improves lives, elevates experiences and amplifies stories worth telling.

Hollis Brand Culture, innovates brand strategies and identity development for Hospitality, Lifestyle and Technology clients. We build engaging brand solutions across print, interactive and architectural environments.

Our clients say it best:

Don and his colleagues bring with them sparkling creative energy, tremendous listening skills, sharp focus and a congenial, constructive approach that made the design process to be an absolute pleasure.

— Lawrence E. Goldenhersch, President / CEO, Enviance

I truly believe the strength of our branding has been one of the reasons we have been successful raising money for future projects.

— Dan Hurd, Partner at East Village Tavern + Bowl

Everything we do is more successful because of the brand, but if I had to pick one product or service that was most effective, it would be our website because it has the broadest reach.

— Andrea Winslow Upp, Managing Owner of The Sofia Hotel

We knew we wanted to break outside the norms for established traditional annual reports. Hollis spent time with us to explore our objectives and learn about our corporate personality and preference.

— Karen Byrne, Program Officer, McKay Foundation

I’ve been working with Don over 15 years. Don listens intently and thinks deeply — then responds resoundingly. He just ‘gets it’.

— Graham T. Downes, AIA RIBA, Graham Downes Architecture

Thank you Hollis and congratulations to anyone who chooses to retain their services. You will enjoy the process and appreciate the results.

— Karen Byrne, Program Officer, McKay Foundation

Hollis raised the standard of tenant design communication tools, providing better information and ultimately expediting the process for both landlord and tenant.

— Graham T. Downes, AIA RIBA, Graham Downes Architecture

People behind the curtain:

Don Hollis

Don Hollis : Mastermind

As the firm’s founder and principal, Don brings over twenty years of applied experience in brand building and marketing, environmental graphic design and business management.

619.234.2061 x 101


Shay Eastwick-Cupina

Shay Cupina : Smooth Operator

Madmen-style from NYC, Shay brings 15 years of experience from the advertising world. Shay brings harmony to client and vendor communications, develops new business opportunities, and is getting the team to try yoga.

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Tyler Cristobal

Tyler Cristobal : Blackbelt

Interestingly, Tyler really does hold a 2nd degree blackbelt in Taekwondo. Instead of using his fists to break boards he now uses them to wield the power of the pen tool with zen-like focus.

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Michael Tussey

Michael Tussey : CSS Slayer

Michael Tussey was born in San Diego and has lived nowhere else. He pretends to be a graphic designer, but is a librarian at heart. Michael appreciates fine ale, fine food and fine art.

619.234.2061 x 106




Keep In Touch


Contact Us

Hollis Brand Culture
2479 Kettner Blvd
San Diego California 92101

Tel: 619 234 2061
Fax: 619 234 2062

What lights our fire?

Collaborating with clients. Connecting with audiences. Defining visual narratives. Building brands that engage. HollisBC integrates brand strategy and graphic design with 20 years of business acumen to articulate a brand's soul with focus and clarity. Our equation produces meaningful results that resonate — across print, web and built environments.

Passion drives our team. Our work fuels your bottom line.
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