03: University of Maryland

Greystar teamed up with HollisBC to create a positive user experience for this tech-savvy University of Maryland student housing project. U/View amplifies perspective and fuels potential via a hyper-connected community. HollisBC crafted a cohesive story, including naming, positioning and identity in tandem with space planning, programming and a complete interior overhaul as well as exterior signage and wayfinding experience.